7 Most Important Google Ranking Factors in 2025

Quality backlinks from reputable sites provide strong endorsement signals and are a key Google ranking factor. Criteria that search engines use to evaluate your website and determine where to show your pages in search results are called SEO ranking factors. Google’s official word is that social shares are not a direct SEO ranking factors. Links from Twitter or Facebook aren’t counted the same as links from other authoritative websites. Page speed has been cited as one of the leading SEO ranking factors for years. Google wants to improve users’ web experience, and fast-loading web pages will do that.

Internal links

You can apply AIOSEO’s internal linking recommendations in 1-click without manually editing each post. For example, if they use the word “compare,” they’re likely trying to decide between buying a product. But whether you decide to try Google AMP or not, you still need to be sure that your site is 100% optimized for mobile devices. For a more in-depth overview, check out this guide on how to use Google Search Console to improve your SEO. First, search Google using the terms you think your customers will use.

SEO statistics on voice search and other emerging technologies

High-quality content offers original insights, helpful information, or unique first-hand experiences. To rank well, help Google meet its goal by creating content that satisfies users and is original, unique, and reliable. While Google’s algorithms remain secret, optimizing for the top factors typically elevates a site and confers competitive advantage. Ranking higher on Google requires expertise, strategy, and deep market knowledge.

Hence, by optimizing for semantic search, you’re essentially ensuring that your content comprehensively addresses the nuances of your audience’s needs. With the introduction of mobile-first indexing, Google underscores the significance of mobile-friendly web design. Website owners should prioritize delivering a seamless and consistent experience across devices to cater to the diverse ways users access their BHS Links content. It’s essential to understand that mobile-first doesn’t mean mobile-only. Google still indexes desktop sites, and there’s no separate “mobile-first index” distinct from the main index.

They may not find the information they need or the page may load too slowly. It is important that you keep people on your page so you can decrease your bounce rate. There is one negative behavior that you’ll need to be aware of is bounce rate.

• Crawlability allows search engines to scan a website and review its content, so they can determine what the page is about and how it should rank.
• Native YouTube content, or links from YouTube itself, could influence rankings.
• Just make sure keywords fit naturally — Google rewards useful, readable content, not something that looks spammy and overly keyword-stuffed.
• By understanding what keywords to target and building your website content around those words, you can improve your site’s rankings in search results.
• The best-case scenario is where an authoritative site includes a relevant link to yours in a piece of their content.