7 Most Important Google Ranking Factors in 2025

However, when combined with other on-page elements (like the ones discussed here), title tags can help you provide context and demonstrate your site’s relevancy. On its own, this snippet of code probably isn’t going to have you shooting up SERP rankings. This is one of those areas where it’s essential to focus on the details. Optimizing images can also help you to gain more visibility through image search and in the SERP image carousel. Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results.

#31 – Size Of Content Update

The more thought and effort you put into users’ experience, the more your SEO score will improve. If users are all leaving because they don’t want to wait for your site to load, that will also be reflected in your visibility on relevant SERPs. Google Search Console provides essential insights about your website’s performance in search results. It helps you monitor indexing status, optimize visibility, and understand search queries bringing users to your site. This tool is vital for identifying issues and improving your site’s SEO strategy. Website and page speed impacts not only user experience but also search rankings.

It doesn’t mention HHTPS directly in its current documentation about page experience, but does mention security. While we captured over 40 different page metrics for each URL examined, most did not show any significant influence on search ranking. This was largely expected, as (for example) the number of connections a web browser uses to load a page should likely not impact search ranking position. For the purposes of brevity, in this section we will just highlight the particularly noteworthy results.

JPEGs are typically better for photographs due to their balance of quality and file size, while PNGs are suitable for images requiring transparency. Refer to our dedicated tutorial on link-building techniques to build quality links for your website. Anchor text, the clickable text in a hyperlink, should vary naturally to reflect how people genuinely link to your content. Natural SEO Anomaly variation means using a mix of branded, exact match, partial match, and generic anchor texts.

• Leverage tools like Google Analytics, Google Search Console, and the Web Vitals Chrome extension to monitor your site’s performance in terms of UX and Core Web Vitals.
• This is because other links are found further away from the homepage in structure.
• As our keyword research guide said, Google’s search algorithm relies on keywords.
• A backlink is a link from another website that points to your site.

Local Organic Ranking Factors Over Time

This means that future videos on this topic will be ranked even higher. Learn more about targeting this AI experience with our guide to Bing’s generative search. For more tips, check out our walkthrough on how to improve your visibility in Meta AI. As Google’s dedicated AI chatbot, it’s no surprise there is a correlation between Gemini responses and Google search results.

Key takeaways

SEO ranking decides how visible your website is in search results—which directly affects the traffic of your website. Core Web Vitals are metrics that were announced by Google in May 2020 as a part of page experience signals. On the other hand, content for the search query “how to make a pizza” does not need to be updated so often. So for example – for the search query “USA elections“, the user probably expects the last election candidacy – not the elections from 20 years ago. Although Google is trying to put less emphasis on backlinks over the years, they still play a very important role in Google’s algorithm.