How to Get On Top of the Google SERP: A Practical Guide

Google’s algorithm has become adept at spotting “keyword stuffing” and penalizes pages that use keywords excessively, in ways that interfere with the reading experience. A good way to avoid being penalized for “keyword stuffing” is to read your copy aloud — if your keyword use sounds unnatural, you may get flagged for stuffing. To correct this, you can replace your focus keyword with secondary keywords you want the blog to rank for. When you refresh old content, simply slapping a newer date on the post won’t do much for Google’s algorithm. You need to also make significant changes to the copy to ensure that it’s still relevant.

You might need to rank data based on multiple factors, such as sales performance and customer feedback scores. This is where things can get a bit more complex, but it’s entirely doable with Google Sheets. Aside from that, the strategies outlined above really are the key to ranking well on the Google SERP. There’s no exact science to ranking #1, but there are ways to greatly improve your ranking and get the results you need. We’d love to help you put together an advertising strategy that will help you get the results you need.

And in turn, this might tell Google that you’re not one of the relevant results for this target keyword. Because of this, you want your mobile version to be well-optimized, even if the desktop version of your site isn’t at optimal performance. Both the minor and bigger changes affect which websites appear at what positions in Google’s search result pages. However, the bigger updates usually change rankings more drastically and last for longer. If you happen to lose your rankings throughout a Google update, the SEO process afterward usually consists of recovering them. Such drastic drops generally do not affect websites that are well maintained, but technically no one is safe.

You can track search traffic to ensure you are targeting terms that align with your audience’s inquiries. Monitoring your keyword rankings is essential for understanding your SEO performance. You can utilize tools like Serpple, which provide affordable solutions to track your keyword metrics efficiently without incurring high costs. This guide will help you navigate the steps necessary to check your keyword rankings effectively. A keyword rank checker provides insights into how specific keywords perform in search results. You can enter your target keywords and see how well your pages rank.

Google Play ranking factors include a broad range of metrics and data. Keywords we include in the app title and short and long descriptions help the algorithm understand our app and its potential value. Google Play store ranking factors relate increasingly to SEO Anomaly user experience on the store’s listing and even inside the app.

In fact, for the next year, we had more site visits to that blog post than to any other page on our site (including our homepage). For a big site like Hootsuite, increasing their domain authority from 91 to 92 is a pretty monumental accomplishment. A new website, on the other hand, can get their domain authority from 1 to 2 almost without even trying. Some content marketers place too much weight on keyword volume. As a result, they go after only the highest volume queries, which can often be very top-of-funnel and competitive.

• You shouldn’t need to be a data analyst to create dashboards and reports.
• A backlink is simply a “hyperlink” to another website or page.
• Consider focusing on long-tail keywords, as they often have lower competition and can drive more targeted traffic.
• However, they might become more prominent based on the search query.

Does Google Ever Change How It Ranks Websites?

I really would like to use this tool and it fits my SEO strategy much better than the previous LTP. Can you try going to the competitor analysis tab and checking the keyword competitiveness is working there? Yes, just do an addon domain to your existing hosting account.

Moz Pro Rank Checker

To find low-hanging fruit, use a tool like Ahrefs to see which of your pages are ranking well but could be improved. After identifying some low-hanging fruit, update the content, adding new images or videos, or changing the title and meta description. Also, try promoting the refreshed content on social media or in your email newsletter.

If searchers are likely to value updated content, Google ranks fresh pages higher. Google likely knows that searchers value posts with templates more than those without, so you should probably include one if you want to rank higher for this keyword. Even if your content aligns with search intent, you may not be giving searchers everything they want. There may be subtopics they’re looking for and expecting you to cover. If you see a message telling you “Your search did not match any documents” then your site is not being indexed by Google. Double-check that you’ve spelled your websites domain name correctly (you can see I’ve added an extra ‘y’ in my domain name, below).

Ad Relevance & Quality Score

Google’s Ad Rank details which ads show up in what search results, and in which position. High-quality content attracts and engages readers, encouraging longer page visits and lower bounce rates. Different factors like the words of your query, page relevance, source expertise, content usability, location, and settings determine your Google ranking. If your rankings are not where you want them to be, don’t worry.