How to improve your local ranking on Google Google Business Profile Help
Your site needs to look great and provide a good UX on desktops, laptops, tablets, and mobile phones. Keyword research on Semrush highlighting search volume and keyword difficulty. You may not always get the top spot, but if you put in the work and follow these SEO best practices, you should see your site climb the rankings. Just because you don’t see the results you want right away doesn’t mean you’re not on the right track. The title tag is your biggest opportunity to catch the eyes of a user and encourage them to click into the page.
As Google favours pages with engagement and Facebook is no different. Verifying your business with Facebook shows you are a legitimate business. Google has not indicated that having a verified page will increase your rankings, however, it does show that you are authentic.
How to Get Good Backlinks
- Including visuals can help you rank higher in search results.
- Images are great, but videos are even better, especially if you’re trying to show or explain a complex idea, concept, or process.
- Google Play features and tools relevant to ASO are especially helpful in addressing those ranking factors related to app quality and performance.
- Michael DeVault is a career journalist with more than 20 years in media and marketing.
- With tools like Moz, you can track your rankings and analyze competitors’ performance, providing a well-rounded view of the landscape.
Unlock the results you’re looking for with technology-backed solutions designed for small businesses and agencies. Optimizing your Business Profile can help your business to rank higher on Google Maps and on the first page of Google Search results like these. Before we get into the strategies, let’s make sure we’re on the same page about what an optimized Business Profile looks like and why you need one. To help you visualize what you’re striving for and why, let’s take a look at a mockup of an incomplete Google Business Profile versus a complete and optimized one.
➡️ Meta Description Optimization
Information from your profile will appear in many areas of Google Search, including in Google Maps and in the new AI feature. Sometimes you can combine several underperformers (on the same topic) into one comprehensive article that ranks well. After creating and optimizing your content, you’ll want to measure results.
Speed
According to Neil Patel, “A good site structure provides your site with site links.” For example, Neil Patel had confirmed that Walmart experienced a decline in conversions when the page speed increased from one to four seconds. A sitemap is one of the important ways to enhance your website’s ranking by providing information about the pages. Content Marketing Institute confirms that 88% of B2B companies give priority to content marketing. Marketing goals include increasing brand awareness, improving click-through rates, gaining leads, and gaining maximum social shares of a website. Another common use case for rank order BHS Links survey questions is in event registration forms.
For example, before the update, the listings that were better optimized could easily outperform those that were actually closer to the searcher. Some people think that links are the end all and be all of ranking in Google. Yes, it helps; but your focus should really be on finding keywords to rank for with low competition, writing high quality content, and optimizing your titles. Integrating videos into your website can be an effective strategy to raise your dwell time. When users encounter compelling video content, they are more likely to remain on your site to watch, listen, or interact. This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content.