Meta Tags SEO Guide: How To Use Meta Tags Effectively 2025

Some types of schema markup can also add visual flair to your search snippets, and that can increase click-through-rates (CTRs), as Milestone Research has shown. All in One SEO allows you to create global settings for image optimization. If Google chooses to use your meta description, don’t be surprised if it changes its mind later. When people searched for “what is wordpress multilingual seo,” Google wanted to display our page but customized the description to match the search term.

• You also want to optimize your pages’ URLs, internal links, page speed, and title tags, among others.
• Providing a compelling meta description can therefore have an impact on your CTR in cases where it does show.
• By including these semantic keywords there’s no room for assumption from search engines that the page is not about anything but Paris city in the country of France.
• It also keeps your website relevant, up-to-date, and in tune with what your audience is searching for.
• Just check out my video below where I ran a test to see how important EXIF data is to Google.

Write an irresistible title

Creating internal links helps Google find, index and understand all of the pages on your website. Additionally, the more links that a page or a blog post receives, the more Google will view it as something of “high value”. Examples of title tag modifiers are “best”, “review”, “free”, “ultimate” and “guide”. By adding title tag modifiers you increase the possibilities of ranking for long-tail keywords. SEO Anomaly Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags. On-page, also known as on-site, SEO mostly focuses on optimizing the content in the main HTML tags of a page that search engines read to interpret content.

For instance, one of the biggest off-page SEO factors is backlinks. When your audience spends more time on your page, it sends a positive signal to Google that your page is valuable. Google takes duration spent on your site into account when it ranks your site. If leads spend more time on your page, Google will rank it higher because it will believe your page is valuable for your keyword. Internal linking is crucial to keeping leads on your page longer. When you link within your content, you guide your audience to another page on your site.

Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website. If a shopper is won over by your product description, you need to make it easy for them to add that item to their cart. A clear call-to-action button, such as “add to cart” or “proceed to checkout” will ensure that they follow through with a purchase. In August 2022, Google rolled out its first “helpful content update” to reward websites producing original, people-first content.

How to optimize on-page SEO factors

The goal of on-page SEO is to optimize a page’s content, formatting, and design to rank highly within the SERPs. Most people rely on search results to find businesses to purchase from or content to consume. While SEO strategies work on most search engine platforms, they are particularly geared towards being effective on Google, which is the clear market leader. Ranking high on Google can have a positive impact on a site’s web traffic. You still need to optimize your site for local, voice, AI, and other specialized search types.

For example, it’ll make sense for many people to start with their homepage. Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you. If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results. By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience. Long-tail keywords often have lower monthly search volumes, but they also have lower competition.

In addition to your URL, title, and headers, you’ll want to add your keyword throughout your web page(s). Sprinkle your keyword throughout your content as well where it fits naturally. Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website. Check your website’s speed anytime using Google’s PageSpeed Insights tool.

How to Fix Duplicate Product Variants

If you focus on building a ton of links but have no quality content, then you can’t expect others to link back to you. Internal linking also helps readers to find and discover other pieces of content and different pages on your website. According to Backlinko’s analysis of 5.2 million websites, webmasters can improve a site’s loading speed by moving to a faster host. Page loading speed is a major on-page SEO ranking factor and Google has given much more weight to this metric recently. Adding images and other visual elements to your content is essential to keeping your readers captivated and engaged with your content.

URLs are the locations or addresses for individual pieces of content on the web. Like title tags and meta descriptions, search engines display URLs on the SERPs, so URL naming and format can impact click-through rates. Not only do searchers use them to make decisions about which web pages to click on, but URLs are also used by search engines in evaluating and ranking pages. On-page SEO is essential for enhancing your B2B website’s visibility and user experience. It helps search engines understand the content of images and provides clues about the page’s topic, contributing to improved rankings.

Check out our dedicated guide for more advice on creating SEO-friendly URLs. So if your goal is to increase sales, “blue flowers” might not be the keyword for you. If you and your team are looking for professional SEO services, you can turn to WebFX. Not only that, but you can also see if they’re doing something you aren’t. You might find opportunities to improve the on-page SEO of your content, so you can drive better results.