Optimizing website images can improve load times, accessibility, and search visibility. Internal linking refers to linking one page on your website to another. It helps establish BHS Links site architecture, distribute link equity, and provide a better user experience. Meta descriptions are HTML elements that provide concise summaries of web pages. Although they don’t directly impact search rankings, they can influence click-through rates from search results. When getting other sites to link to yours, focus on quality, relevant links from authoritative sites in your niche.

SEO

For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post. This should include your keyword and also provide enough details to tell the reader what the content is about. Search engines love great content and consumers need quality content to better understand the value your organization can provide. Another important thing to consider when creating content for your site is SEO keywords and phrases. Here are just a few types of online content that you can focus on to help improve your content offering.

SEO

Improve Your SEO With These Best Practices and Expert Resources

SEO

Also known as SEO writing, this type of content is user-focused and written with SEO best practices in mind to ensure quality, readability, and visibility on search engines. To begin executing a linking strategy, establish a presence on social media platforms and local business directories. The links you generate from social media sites may not give you a boost in search engines, but they can help with making your website more visible. SEO experts used to closely monitor ranking positions, clicks, website traffic and stats like bounce rates.

Putting your focus keyword in the title tag (and, to a lesser extent, in the meta description) is very important. Your content strategy should be based on a proper understanding of your niche and the needs of your audience. If you check the keyword “vacuum cleaners” a lot of people are searching for it (223,000 average monthly search volume). However, if you look at the search results, you’ll notice that all the pages ranking for “best squat rack” are reviews and buying guides, not product pages. In other words, Google considers it a commercial, not a transactional keyword. Many keyword research guides recommend focusing on the so-called long-tail keywords – keywords that are more specific and usually consist of more words.

SEO

Google SEO Capstone Project

Search engine optimization has evolved since the days of Jefferson Starship, with Google becoming the leader in the industry. That’s why, when talking about SEO, most people are talking about Google SEO. It provides access to market-leading SEO tools and a wealth of helpful resources, including SEO courses. Track your SEO performance to see if your efforts are working. For example, people who search “best PRODUCT TYPE” are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase.

Keep in mind that driving more traffic to your site isn’t the only key to business growth. With so much jargon and endless advice online, it’s hard to know where to begin. And with the rise of ChatGPT and AI, it’s only going to grow and become even more important. In fact, I would go as far as saying it’s the best time to get into SEO. It’s like they took a little bit of what Efficient App is doing, a little bit of what G2 is doing, and a little bit of the traditional coupon website. It’s such a genius move, and I’m actually surprised that they don’t have even more traffic than they currently do.

Their goal is to better solve searcher’s queries (within SERPs), to keep searchers coming back, and to keep them on the SERPs longer. By increasing your search visibility, you can attract more visitors and, in turn, conversions and sales. And that’s well worth the time spent becoming an expert in SEO. I spoke with Olga Zhukova, a freelance SEO specialist at Olga Zhukova.com. Zhukova has experience consulting small business owners who either want to do SEO themselves or have already started doing it. For the next two sections, I spoke with Zoe Ashbridge, the senior SEO strategist and co-founder at forank.

  • Once you have 10 keywords jotted down, you’re ready for step #2.
  • You also have the option of 302 redirecting a page, but this should be reserved for temporary moves and in cases where passing link equity isn’t as big of a concern.
  • All this information combined helps customers choose which business to engage with.
  • For example, I created this post optimized around “link building services” because it has a super high CPC.

Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant queries. Be sure to add internal links to relevant pages on your site in your content. You can also optimize for first link priority by placing internal links to your highest-value pages close to the top of your page. In a perfect world, people read every word you wrote on your website. When people click on your page after finding it in search results, they’re looking for something specific.