Don’t target PAA questions for the purpose of ranking on Google through them. Instead, target long-tail question keywords for the primary purpose of ranking for that keyword, with the secondary goal to be some extra ranking through PAA. You just never know what long-tail keywords Google will pull up in PAA, giving your post an opportunity to rank higher than the #2 results for a high-volume keyword. For example, our free Website Grader landing page ranks on page one for the keyword “website grader.” On initial glance, it may look like it doesn’t have much content.

how to rank on google

Search Results Ads

how to rank on google

We’ve covered a variety of methods, from the basic RANK function to more advanced techniques involving multiple criteria and dynamic rankings. By SEO Anomaly combining these tools, you can tailor your approach to fit any data set or specific requirements you might encounter. It certainly isn’t as fun as creating content or getting backlinks, but technical SEO is still important.

Bidirectional Encoder Representations from Transformers (BERT) is an AI system Google uses that allows us to understand how combinations of words express different meanings and intent. These are just a few subtopics you can cover to make your content more thorough. Internal links are links from one page to another within your website. They’re used for internal navigation, allowing visitors to move from A to B. Note that if your CMS already has a predefined, ugly URL structure, it’s not a huge deal.

And, vice versa – if your website is intuitive for both users and Google, your rankings are bound to see positive increases. Knowing the intent, whether it’s informational/educational, transactional, or navigational, will help you understand which stage of the sales funnel users are at. And while some of these are so minor most people will never notice them, Google occasionally rolls out an update that significantly impacts search engine results pages (SERPs). Ahrefs’ SERP Checker tool lets you see search results from any location, without using proxies and location-specific IP addresses.

Visualizing Rankings with Conditional Formatting

  • If you had a cooking channel, it might be worth creating a video on this topic.
  • Site pages should be both easily found and navigated by search engines and users.
  • For example, if your main keyword is influencer marketing, LSI keywords can be words and phrases like social media, marketing campaigns, brands, Instagram, marketers, endorsements, etc.
  • Additionally, outside of navigation, you want to ensure that you use descriptive image file names and link text.
  • It then suggests them as contextual internal link opportunities.

Additionally, merging similar pages, building high-quality backlinks, and regularly tracking and adjusting your SEO efforts are essential steps to improve your rankings on Google. Broken links, or dead links, can negatively impact a website’s search engine ranking. When audiences click on a broken link, they are directed to a non-existent page, leading to a poor user experience.

Plus, it adds an extra layer of professionalism to your spreadsheets. Sorting is particularly useful when dealing with larger datasets or when you need to rank based on multiple criteria. To manage duplicates, one approach is to use the RANK.EQ and RANK.AVG functions. RANK.EQ works similarly to RANK, providing the same rank for ties. RANK.AVG, on the other hand, assigns the average rank to tied values.

how to rank on google

Manage and Encourage Positive Google Reviews

Choose accurate business categories to help Google understand your services and match you with relevant searches. According to surveys, 21% of customers use the Internet to search for local businesses daily, and 35% do so multiple times every week. Having a Google Business Profile is essential if you have a physical business. Content marketing tools by SE Ranking, Clearscope, MarketMuse or Letterdrop can help you improve your content effectively. Moreover, Schema markup benefits mobile users and voice search by presenting concise information that’s easy to consume.